blog entry 2a


TripAdvisor, Inc. is an American travel website company providing reviews of travel-related content. It also includes interactive travel forums.

TripAdvisor was an early adopter of user-generated content. The website services are free to users, who provide most of the content, and the website is supported by an advertising business model. (Wikipedia,2015)

According to Alexa, TripAdvisor ranks the 4875th in the world and 64th in Australia by 6:51PM 06/09/2015.1

TripAdvisor mainly operates in two parts of customer reviews: hotel and others. The other part consists of three segments: restaurants, attractions and vacation rentals businesses (MINT, 2015).Over 140000 destinations have commented TripAdvisor in the world


According to the figure, we can find that every index is growing through past three years, so that we might estimate it will keep going up.

Wotif (ASX: WTF) is a website that provides a reservation service for hotels in Australia and some other places. It was set up in March 2000 by Graeme Wood in Brisbane, Australia. It has since established offices in Canada, Malaysia, New Zealand, Singapore and the United Kingdom. has been listed on the Australian Stock Exchange since June 2, 2006. has been ranked by Alexa one of the top 15,000 trafficked websites on the internet. (Wikipedia,2015)

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Base on the figure above that Wotif is not doing well every single index is keeping drop down with ranks 19066th  in the world and 318th in AU by 6:59 PM, 06/ 09/2015.

Comment: better to expend their brand name over sea.


trivago is a travel metasearch engine focusing on hotels. The site compares prices for over 730,700 hotels from more than 200 booking sites, such as Expedia,,, Jovago and Based in Düsseldorf, Germany, the website receives about 45 million users per month on its 47 international platforms. (Wikipedia,2015)

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Even though the Trivago had a “Trough” between October and January, it recovered very fast with 1706 growth in Global rank and 969th ranks in US by 7:31PM 06/09/2015. is an online booking website started as a small start-up in Enschede in 1996, based in Amsterdam, Netherlands and since 2005 owned and operated by United States based Priceline. offers online accommodation booking. It claims to have over 700,000 properties globally under contract and that it deals with more than 750,000 room nights reservations per day In 2013, it accounted for more than two thirds of Priceline’s revenue. is available in more than 41 languages. (Wikipedia, 2015)

8 9 had the same problem with Trivago. They are both had a “Trough” through October to January, after this period, they are recovered rapidly and keep going up. By 9:24PM 07/09/2015 Booking growth 23th ranks in Global today, and stay at 17th ranks in Italy.



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