Blog entry 4a

TV shows in Australia

The X Factor (channel 7)

The X Factor is a television music competition created by Simon Cowell, and it start from UK, the final winner can get 500,000$ as bonus; However, it developing in many of countries such as Australia. The “X Factor” of the name means “something” undefinable that makes for star quality. An out-of-court settlement was reached in 2005 allowing Fuller to gain a 10% share in The X Factor format, and preventing an American version until 2010. The X Factor as known as the most powerful competitor of The US version of Pop Idol, which was created by Simon Cowell before. (BBC, 2007)

In the online marketing activities, it created an official Facebook and Twitter, if audience likes the shows they can “follow” and “like”.


The Ellen DeGeneres show (channel 9)

The Ellen DeGeneres show, debuting on September 8, 2003, is an American television talk show hosted by comedian/actress Ellen DeGeneres. The program combines comedy, celebrity, musical guests and human-interest stories. The program often features audience participation games where prizes are awarded. During her Twelve Days of Giveaways promotion, audience members receive roughly $1,000 worth of prizes on each of twelve episodes.

The talk show, now in its 10th year, has seen its ratings swell 13% this season compared with the previous period. It has steadily been moving up the hierarchy of daytime television since Oprah Winfrey retired nearly two years ago. (James, 2013)


The Doctors (channel 10)

The doctors is an American syndicated talk show airing daily in the U.S., Canada, Mexico, Australia, Ireland, Sweden and Finland. It debuted on September 8, 2008.

The Doctors is an Emmy(R) Award-winning daily, nationally syndicated series airing in over 200 markets.(The futon Critic,2013) there are many of Doctors offers viewers a reliable source of fascinating health and wellness advice. (The futon Critic,2013)

In the November sweeps, The Doctors averaged a 2.0 live-plus-same-day household rating, according to Nielsen, and grew 18% over November 2008, the show’s first sweeps. That’s the largest year-to-year percentage gain of any show in syndication, and a rare feat in today’s challenged daytime TV environment.(Albiniak,2012)



“NBC stations renew ‘The Ellen Degeneres Show’ through 2017”Los Angeles Times. Los Angeles Times. Retrieved March 11, 2013.

“X Factor copyright case settled”, BBC News, retrieved 15 May 2007

Simon Cowell: And the real winner is… The Independent, retrieved 15 May 2007

“”The Doctors” Kicks Off Its Sixth Season This Monday, September 9 with New Additions to the Team”The Futon Critic (Press release). Retrieved September 6, 2013.

“The Doctors’ Renewed Through 2012 – December 14, 2009 06:00:00 | Broadcasting & Cable”. Retrieved August 31, 2012.


Blog entry 3a

Compare 3 social networks

Integrated Marketing Communication is a simple concept; it ensures that all forms of communications and massages are carefully linked together. (MMC,2015)

The IMC (Integrated Marketing Communication) integrating all the promotional tools to make they work together in harmony. All of these communications tools work better if they work together in Harmony rather that in isolation. Their sum is greater than their parts-providing they speak consistently with one voice all the time, every time. (MMC,2015)


IMC can help people to strengthen Integrated Communications by different level, such as Horizontal, Vertical, Internal, External and Data integration.

Horizontal Integration occurs across the marketing mix and across business functions – for example, production, finance, distribution and communications should work together and be conscious that their decisions and actions send messages to customers.

Vertical Integration means marketing and communications objectives must support the higher level corporate objectives and corporate missions.

External Integration, on the other hand, requires external partners such as advertising and PR agencies to work closely together to deliver a single seamless solution – a cohesive message – an integrated message.


In 2012, Pinterest broke out to become a wildly popular site and app for collecting media across the Internet. People pin photos into collections called boards, which serve as big catalogs of objects. Pinterest, in effect, decomposes web pages into the objects that are embedded in them. (Madrogal, 2014), nowadays, people define Pinterest as a place that they can get ideas for any project or interest in their life in Pinterest. The most important thing is that when you are creating a board on Pinterest, other people can get inspiration from your ideas, so there’s this cycle where what you’re creating for yourself also helps other people made their lives. (Madrogal, 2014)



Instagram is a cross-platform (iOS, Android, Windows Phone) picture of social applications to square photo filter effects and personalized access to users of all ages, with a powerful social sharing feature.


What can Instagram do and why is it popular?

Esay to get started: Go to the app store, download, set up account, choose a username and upload a profile pic.

Photo sharing: you can take pictures within the app or use photos that already exist in your camera roll.

Photo manipulation: the “cool” factor of Instagram is the fact that they have 11 different filters you can use to up the interest of your pix.

Social: Instagram, like any other social network, is based around having friends or followers.  On Instagram you ‘follow’ people.


Before there was social networking, there were blogs. And in an effort to muddle things, at one point in time the concept of blogging without trying too hard became known as microblogging. Tumblr is part microblogging, part social networking. (Aamoth,2013)


The primary difference between Tumblr and Twitter, however, is that Tumblr is very image-focused and there is no maximum word limit on posts.  While text is still used, many Tumblr users just use text to complement an image or a series of images.  On top of images, Tumblr users can post videos, sound files, and many other types of content.

Tumblr is also different form Facebook in that Tumblr more around users who share commom interests, as opposed to just friends and family.

Benefit of IMC: create competitive advantage, boost sales and profits, while saving money, time and stress.

Barriers of IMC: Functional Silos; Stifled Creativity; Time Scale Conflicts and a lack of Management know-how.


Mardrigal.A.C(2014),What is Pinterest? A Database of Intentions, the Atlantic,

Lux.K(2011), What is Instagram and why is it so popular, Info space.

Aamoth.D(2013), What is Tumblr?, Tec land time,

blog entry 2a


TripAdvisor, Inc. is an American travel website company providing reviews of travel-related content. It also includes interactive travel forums.

TripAdvisor was an early adopter of user-generated content. The website services are free to users, who provide most of the content, and the website is supported by an advertising business model. (Wikipedia,2015)

According to Alexa, TripAdvisor ranks the 4875th in the world and 64th in Australia by 6:51PM 06/09/2015.1

TripAdvisor mainly operates in two parts of customer reviews: hotel and others. The other part consists of three segments: restaurants, attractions and vacation rentals businesses (MINT, 2015).Over 140000 destinations have commented TripAdvisor in the world


According to the figure, we can find that every index is growing through past three years, so that we might estimate it will keep going up.

Wotif (ASX: WTF) is a website that provides a reservation service for hotels in Australia and some other places. It was set up in March 2000 by Graeme Wood in Brisbane, Australia. It has since established offices in Canada, Malaysia, New Zealand, Singapore and the United Kingdom. has been listed on the Australian Stock Exchange since June 2, 2006. has been ranked by Alexa one of the top 15,000 trafficked websites on the internet. (Wikipedia,2015)

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Base on the figure above that Wotif is not doing well every single index is keeping drop down with ranks 19066th  in the world and 318th in AU by 6:59 PM, 06/ 09/2015.

Comment: better to expend their brand name over sea.


trivago is a travel metasearch engine focusing on hotels. The site compares prices for over 730,700 hotels from more than 200 booking sites, such as Expedia,,, Jovago and Based in Düsseldorf, Germany, the website receives about 45 million users per month on its 47 international platforms. (Wikipedia,2015)

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Even though the Trivago had a “Trough” between October and January, it recovered very fast with 1706 growth in Global rank and 969th ranks in US by 7:31PM 06/09/2015. is an online booking website started as a small start-up in Enschede in 1996, based in Amsterdam, Netherlands and since 2005 owned and operated by United States based Priceline. offers online accommodation booking. It claims to have over 700,000 properties globally under contract and that it deals with more than 750,000 room nights reservations per day In 2013, it accounted for more than two thirds of Priceline’s revenue. is available in more than 41 languages. (Wikipedia, 2015)

8 9 had the same problem with Trivago. They are both had a “Trough” through October to January, after this period, they are recovered rapidly and keep going up. By 9:24PM 07/09/2015 Booking growth 23th ranks in Global today, and stay at 17th ranks in Italy.


The First work

A:Analyse two different business models( E-models) and provide an example for each.

Online revennue models: there are some generate revenue : Revenue from subscription accessto content, Revenue from Pay Per View access to document, Revenue from CPM (COST per Thousand) display advertising on site, Revenue from CPC (Cost Per Click) advertising on site, Revenue from sponsorship of site sections or content types, Affiliate revenue, Subscriber data access for email marketing, Access to customers for online research, Freemium models.

Benefits of freemium models are : Increased conversion to sale due to ease of conversion from interest to trial of service to paid servce; Increased awareness of the service through sharing of experience by freemium users compared to paid users, Other revenue models are possible through freemium use such as advertising or affiliate.

Disadvantages of this model include the incremental user cost of offering the service although this is likely to be relatively low for digital services.

eg: banner ads, skyscrapers.

Customer buying models:  Customer be able to know and research the products which they want through online, then consider it.

there is a generate buying process:


↓            ↓                    ↓           ↓                 ↓                ↓           ↓               ↓

Learn     Learn             Buy        Buy            Buy            Use      Use          Use


B:Choose two websites that showcases the  five Is  as discussed in the lecture and take screenshots and explain how they relate to the five Is.